What is surface finish – and Why is it important? Surface finish affects various aspects of the design process and the user experience: Tactile interactionWe absorb a vast amount of information through our skin and sense of touch. Materials applied to […]
Surface Finish – Why Polish and Etch Are Key Read More »
In April we attended Phase 1 of the 117th Canton Fair in Guangzhou, China. In the 3 months since returning we’ve had some time to reflect on the experience and put together our thoughts and lessons learned. Here’s our Canton Fair Wrap-up.
Canton Fair Wrap-up Read More »
A question that we hear quite often from clients as well as family and friends is “How do I protect an idea?” It’s a great question. Dealing with confidentiality is part and parcel of successful product development. Without going down the
How Do I Protect an idea? Read More »
It’s an exciting moment when a great new idea forms in your mind and after running through a quick common sense test it seems feasible. To make sure of it you make a crude prototype and guess what? It works!
“We Have a New Idea, What’s Next?” Read More »
Product development is often an ongoing search for perfection. Designing new products can be a continuous cycle of design, test, improve. Whilst it is commonly accepted that there is not always a “right” answer to design, there is, in our
The Common Pitfalls of Designing New Products Read More »
With the AU dollar below 80 US cents, its lowest mark since July 2009, we begin to see a shift in the product development and manufacturing programs within Australia. Already, we’re seeing an impact on unit pricing, tooling cost and
AU Dollar Below 80 US Cents – What This Means For Local Design Read More »
