Transforming Homewares Through Industrial Design
Whistle was engaged to develop a brand-new range of “on-the-go” insulated food and beverage storage products. The task was to transform homewares through industrial design. The result was Getgo by Maxwell & Williams. A comprehensive range of portable homewares designed for on-the-go eating and drinking. This new collection responded to a modern Australian market seeking –
- Sustainable options to reduce single-use plastic containers and bottles
- Budget-friendly, fun and playful designs
- Convenient, versatile and family focused food storage solution
Homewares Design
Getgo by Maxwell & Williams for HAG Import Corpn, 2023
Industrial Design Brief & Requirements
Design Brief: The brief was to create a range of “on-the-go” food and beverage storage products that would form a key strategic offering for the Maxwell & Williams brand. The challenge was to develop a clear product identity in line with a family focussed branding strategy. To resonate with consumers, the range needed to be adaptable to match the diversity of modern Australian lifestyles, cater to school, work, and recreation. Along with promoting healthy lifestyles and environmental sustainability.
Design Solution: Our industrial design team responded to the design brief by focusing on function, form, and colour to establish a unique product range and brand identity. Market research, including feedback from Australian households, sales trends, and in-store feedback, was leveraged to deliver a targeted range of options and sizes. The industrial design of these homewares embodies fun and playfulness with soft-edged forms and vibrant colours.
Design innovation and impact
Our industrial design team responded to the design brief by focusing on function, form, and colour to establish a unique product range and brand identity. Market research, including feedback from Australian households, sales trends, and in-store feedback, was leveraged to deliver a targeted range of options and sizes. The design solution embodies fun and playfulness with soft-edged forms and vibrant colours.
Design Innovation: The range sets a new benchmark for innovation in product design by developing a cohesive family of products driven by market insights. The range incorporates many incremental design improvements based on research and feedback, focusing on usability and function for both kids and adults. Innovative features include child-friendly latches, rubberized surfaces, textured finishes, and versatile lid types.
Design Impact: Launched in December 2023, Getgo has made a significant commercial impact, entering a new category for Maxwell & Williams. The range promotes the reduction of single-use plastic waste through its reusable offerings. It encourages healthy eating habits by facilitating freshly prepared meals for on-the-go consumption, fostering social gatherings around shared food experiences.
Consumer Product Design & Development
At Whistle, we specialise in creating innovative, user-friendly consumer products that seamlessly blend aesthetics with functionality. Our collaboration with HAG Import Corporation, developing Getgo by Maxwell & Williams showcases the transformative power of industrial design in homewares and food storage solutions.
Why Work with Whistle?
As an expert industrial design firm, Whistle Design brings innovation, usability, and market insight to every project. Whether you’re designing homewares, food storage products, or broader consumer goods, our strategic approach ensures your products stand out and succeed.
Ready to transform your product ideas into reality? Contact Whistle today.
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