At Whistle Design Group, innovation is at the heart of everything we do. This year, we’re proud to announce a major milestone – winning two prestigious Good Design Awards for our work with ataraxyBSC on their groundbreaking vabsRider. Among these accolades, we were honoured with a coveted Gold Award, a testament to our commitment to award-winning product design.
A Night to Remember
The 2024 Good Design Awards, hosted at the International Convention Centre (ICC) in Sydney, brought together industry leaders, designers, and visionaries from around the world. It was an unforgettable evening celebrating design excellence. Seeing our work recognized on such a stage reaffirms the passion and dedication we bring to every project.
The ataraxyBSC vabsRider: Redefining Ergonomic Innovation
We partnered with ataraxyBSC to create something truly revolutionary—the first virtual-axis bike seat, designed with cutting-edge pressure distribution technology. The vabsRider isn’t just another saddle; it reimagines the riding experience by adapting to the natural movement of the body, reducing pressure by up to 80% compared to traditional designs.
Key Innovations:
- Virtual Axis Design: The vabsRider is the world’s first virtual-axis bike seat, featuring a split-seat design that adapts to a rider’s movement. This innovative design allows for individual movement of the legs, rotating around the hip joints on an axis that is virtual to the seat.
- Pressure Distribution: The vabsRider transfers the pressure from the sit bones to the femurs, ensuring an evenly distributed load and reducing pressure on sensitive areas by up to 80% compared to traditional saddles.
- Ergonomic Comfort: Designed to glide with the natural movement of the body, the vabsRider creates a pain-free, enjoyable riding experience for all riders, regardless of their level of experience.
This project challenged us to think beyond conventional constraints, pushing boundaries in industrial design, engineering and user-centred design.
A Team Effort
Our success isn’t just about the award—it’s about the incredible minds behind the work. We extend our deepest gratitude to our talented team at Whistle Design Group and our amazing collaborators at ataraxyBSC. Their dedication, creativity, and problem-solving mindset made this achievement possible.
The Design Effect: Shaping the Future
The theme of this year’s Good Design Awards, “The Design Effect,” resonates deeply with us. It’s a reminder of the power of design to influence how we live, work, and experience the world. We’re committed to continuing our mission of creating designs that make a lasting impact.
Looking Ahead
Winning these awards is a celebration of our journey, but also motivation to keep innovating. With each project, we strive to redefine the boundaries of award-winning product design, ensuring our work remains at the forefront of industry advancements.
We invite you to follow our journey, explore our latest projects, and celebrate design excellence with us. Check out Good Design Australia and AtaraxyBSC to learn more about the recognition and the pioneering work behind vabsRider.
Here’s to pushing the limits of design, shaping the future, and continuing to create products that change lives!